Implementation of Opel’s CI Guidelines

General Motors is improving Opel’s brand identity with a new marketing concept. This includes all product lines as well as the interior concept, the exterior signage and the redesign of the facades of the authorized dealers.

As a strategic partner of Arcadis, redserve has been responsible for the implementation in Austria and Switzerland since the start of the project. In doing so, we work with a variety of dealer groups and suppliers to achieve homogeneity across the portfolio. We adapted existing ways of working and tools to improve efficiency and accelerate the program.

As a result of our efforts, Austria will be the first market throughout Europe to have 100 percent brand match.

Opel
Location: Austria / Switzerland
Duration: 2014 – 2016

Services
Design Management
Execution Management